On the last night of Coachella, Tupac joined Snoop and Dre on stage for one final performance. A life-size hologram projected him in full motion, complete with lyrics that synched with his movement. “Performed” Hail Mary and 2 of Amerikaz Most Wanted. Amazing use of technology, or a little too much? Would have been particularly eerie for Snoop, who performed Amerikaz Most Wanted with Pac live pack in the day.
A friend of mine applied to be a planner with ESPN’s agency, but eventually had to concede and admit that he didn’t know enough about sports. And he knows a LOT about sports.
McDonalds can’t get get enough of cool, unique OOH. Nice to see the monotony of standard 14×48 billboards broken up.
Look out Stella, it appears that Newcastle and its agency Droga5 have its sights set on you, particularly your recent “It’s a chalice, not a glass” tagline. The import brew is attempting to take some of the arrogance, and in turn allure, away from is rival by asking a simple, but very applicable question – who the heck uses the word chalice? Unless I am reenacting scenes from Braveheart, I’ve never ordered a “chalice” of anything. That could be because they don’t sell Coors Light in chalices, but still, a great way to immediately take the wind out of Stella’s sails. I’ll admit that I liked the air of superiority that the “Chalice” campaign created for Stella, but I like the shot to the gut by Newcastle even more.
Rovio, the developer behind the Angry Birds phenomenon, partnered with T-Mobile to turn Seattle’s Space Needle into a giant, real-life slingshot for a one of their angriest of birds. The installation is a promotion for the latest spin on the franchise, Angry Birds Space, which, since Thursday, has already attracted 10 million downloads. Would have loved to see if they could have mechanized it to fly up and down the Needle, and maybe take out the Fish Market.