My Resume

ANDREW WOODRUFF
arnwoodruff@gmail.com

1870 Fairway Circle :: Atlanta, Georgia 30324
(970) 471-5602

Professional Profile
I am fascinated by the way people interact with and perceive the brands in their lives, and the work companies do to influence this perception. This has created a passion for Account Management, having the ability to convey client ideas through to tangible work that reaches consumers. My experience has also created an interest in Account Planning, since determining a sound strategy is essential in connecting with consumers on a genuine level. I desire a position that employs my skill-set and allows this passion to thrive.

Experience
BBDO Atlanta
Account Executive – AT&T Network
October 2010 – Present

– Instrumental in launch of new brand strategy, competitive response advertising, and new media platforms
– Produced and oversaw fully integrated campaigns for new AT&T claims, including promotion over social platforms
– Facilitated talent, footage, network clearances, scheduling, licensing and clearance for TV production
– Monitored competition and industry, alerted senior agency and client leadership of breaking news and advertising

Account Coordinator – AT&T Northeast
November 2009 – October 2010

– Ran day-to-day operations of the region, allowing senior members to focus on management of larger projects
– Charged with managing Lifeline promotions, National Rotation materials, promotional Co-Op recaps
– Oversaw client, studio, production, and outside vendor during preparations for client meeting

Account Management Intern – AT&T Northeast
July 2009 – November 2009

– Fulfilled responsibilities of Account Coordinator during the months that team was down a member
– Organized deck analyzing creative work of competition for Embassy Suites competitive review with client
– Prepared rebranding strategy for AirTran Airways that was presented to agency executives

Noodles and Company, Corporate Headquarters
Finance and Market Research Intern
May 2007 – August 2007

– Analyzed consumer feedback, compiled report detailing changes to brand and restaurants as desired by consumers
– Compiled reports analyzing and comparing consumer perceptions of Noodles and Company and competition
– Presented findings to CEO and Board of Directors; praised for professionalism and conclusions reached

University of Colorado Marketing Department
Teacher’s Assistant – Fundamentals of Marketing
January 2008 – May 2009

– Reinforced and encouraged students in understanding of marketing principles and strategies
– Reviewed assignments for errors in marketing calculations and applications of marketing mix
– Commended by professors and students for performance and assistance provided

Education
University of Colorado at Boulder
Leeds School of Business
Graduation Date: May 2009

Bachelor of Science in Business Administration
Area of Emphasis: Marketing
School of Journalism and Mass Communication
Bachelor of Science in Journalism
Area of Emphasis: Strategic Advertising
Cumulative GPA: 3.47

Achievements
BBDO “Wall of Fame” Service Award
Production of AT&T International Roaming campaign, including print, out-of-home and digital

Leeds Business School Deans List
Fall 2005, Fall 2006, Spring 2007, Fall 2007, Spring 2008, Spring 2009

Personal Skills and Interests
Skills: highly proficient with Microsoft Office programs; Adobe Photoshop, Acrobat; Simmons Market Research; Competitrack
Passions: photography, golf, fishing, kayaking, skiing, travel, cooking foreign food, history, the Chicago Cubs, blogging (wisdombywoody.wordpress.com)

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