Archive for the Television Commercials Category

Sunrun

Posted in Television Commercials on May 18, 2012 by Andrew Woodruff

A great, simple, text message insight: you’re not a hippie if you use solar energy, you just like saving money.

And relatable, human executions.

More awesome ESPN work

Posted in Television Commercials on April 16, 2012 by Andrew Woodruff

A friend of mine applied to be a planner with ESPN’s agency, but eventually had to concede and admit that he didn’t know enough about sports. And he knows a LOT about sports.

Sweet…or bittersweet

Posted in Television Commercials on March 7, 2012 by Andrew Woodruff

This new ad by by Deutsch LA for PlayStation’s “MLB 12 The Show” hits a little too close to home for me. While the baseball world as a whole loves to laugh at the Cubs, the lovable losers of the North Side, how does it hit for a Cubs fan? Do they see the humor in it, or does it hit a little too close to home? I like it, but I like clever ads. Joe T. Cubs fan might not feel the same.

Enormous pests can be, well, pesty

Posted in Television Commercials on March 9, 2011 by Andrew Woodruff

A really entertaining campaign for Orkin by The Richards Group. They did a great job making the creatures compelling but creepy, amusing but unsettling, which is key to the success of a campaign like this, driving home the message and connecting with the consumer.

SFX at their finest

Posted in Television Commercials on March 8, 2011 by Andrew Woodruff

The World’s Fastest Band

Posted in New Technology, Television Commercials on February 24, 2011 by Andrew Woodruff

Rocker, Flex and Groove are three members of the World’s Fastest Band. They are also key components of the new Puma running shoe. A great partnership.

Scoot over. Social experiment coming through.

Posted in Television Commercials on February 18, 2011 by Andrew Woodruff

To improve the comfort level of their new Europe Business Class, KLM investigated the boundaries of personal space. It’s no surprise what they discovered.

Advertising video games…without showing the game?

Posted in Television Commercials on October 26, 2010 by Andrew Woodruff

Interesting spin in these ads for the new Xbox Kinect, also known as the Wii killer) that never show you the video games, only the people having a good time playing them.



Which is worse, the spot or the burger?

Posted in News, Television Commercials on October 26, 2010 by Andrew Woodruff

The BK work from Crispin Porter just keeps getting stranger…

Wonder how Bogusky, the newly acclaimed consumer advocate, feels about the new burger.

Posted in Television Commercials on October 26, 2010 by Andrew Woodruff

Not sure if Lebron needs to rehab his image, but Nike and Wieden & Kennedy thought so. This spot is set to launch during game one of the 2010-11 NBA season Tuesday, conveniently a game between the Miami Heat and the Boston Celtics.

The spot asks, “What should I do?” In the spot it is a rhetorical question, but one good answer could be “Not star in a self-serving spot to promote and salvage your image, but rather just play the game.” This does, however, play well to the brand mantra of “Just do it.”

Hope it works out for the company, the player, and the league. After all, after their Tiger spot, they are running low on brand ambassadors.

What do you think? Good move by Nike? By Lebron?