Archive for the Out-Of-Home Category

Domino’s Pizza Motor

Posted in Out-Of-Home on April 25, 2012 by Andrew Woodruff

Whether at home or abroad, Domino’s is just owning the non-traditional ad space right now. In the Netherlands, to improve road safety, Domino‚Äôs introduced a human engine sound on their silent electrical scooters.

Great stuff.

McDonalds – Doin’ It Again

Posted in Out-Of-Home on April 11, 2012 by Andrew Woodruff

McDonalds can’t get get enough of cool, unique OOH. Nice to see the monotony of standard 14×48 billboards broken up.

Newcastle – No Bollocks

Posted in Out-Of-Home on April 3, 2012 by Andrew Woodruff

Look out Stella, it appears that Newcastle and its agency Droga5 have its sights set on you, particularly your recent “It’s a chalice, not a glass” tagline. The import brew is attempting to take some of the arrogance, and in turn allure, away from is rival by asking a simple, but very applicable question – who the heck uses the word chalice? Unless I am reenacting scenes from Braveheart, I’ve never ordered a “chalice” of anything. That could be because they don’t sell Coors Light in chalices, but still, a great way to immediately take the wind out of Stella’s sails. I’ll admit that I liked the air of superiority that the “Chalice” campaign created for Stella, but I like the shot to the gut by Newcastle even more.

Angry Birds Overtake Space Needle

Posted in Out-Of-Home on March 28, 2012 by Andrew Woodruff

Rovio, the developer behind the Angry Birds phenomenon, partnered with T-Mobile to turn Seattle’s Space Needle into a giant, real-life slingshot for a one of their angriest of birds. The installation is a promotion for the latest spin on the franchise, Angry Birds Space, which, since Thursday, has already attracted 10 million downloads. Would have loved to see if they could have mechanized it to fly up and down the Needle, and maybe take out the Fish Market.

Billboards improved by graffiti?

Posted in Out-Of-Home on October 26, 2010 by Andrew Woodruff

Would be a cool approach for a brand/agency to embrace graffiti and figure out a way to incorporate it.

37 more examples here. Warning, some are NSFW.

SmartCar Parking

Posted in Out-Of-Home on June 24, 2010 by Andrew Woodruff

Who said finding a parking spot in a city was hard? BBDOP Toronto created oversized bike locks and locked SmartCars all over urban cities to promote the ease of parking in otherwise crowded streets.

Wok and Woll

Posted in Out-Of-Home on June 24, 2010 by Andrew Woodruff

Check out this OOH display, as unique as they come, by Leo Burnett for Supor non-stick pans. It features rollerbladers, dressed as prawns, eggs, carrots, and more tearing up a half pipe, disguised to look like a Supor pan to passers-by.

Write the Future – OOH

Posted in Out-Of-Home on June 24, 2010 by Andrew Woodruff

This campaign just keeps getting cooler and cooler. For the OOH portion, football fans can visit Nike’s Facebook or Twitter page, submit their vote for the player who will write the future, and add a custom headline. Still waiting on mine, “It’s going to get Messi”, to post.

Not a big surprise that Nike is topping the World Cup Mover’s List without even being an official sponsor.

More than a Player

Posted in Out-Of-Home on June 23, 2010 by Andrew Woodruff

More pleading by Ohioans, trying to convince Lebron to stay in Cleveland. This time, an adorable effort by the Akron Boys and Girls Club.

They have also developed a site, aptly named

Volkswagen – Driven By Fun

Posted in Out-Of-Home on June 17, 2010 by Andrew Woodruff

Done by DDB Sweden, this promotional push for Volkswagen challenges people to break the ordinary out of their lives and test out the Fun Lane.