Newcastle – No Bollocks

Look out Stella, it appears that Newcastle and its agency Droga5 have its sights set on you, particularly your recent “It’s a chalice, not a glass” tagline. The import brew is attempting to take some of the arrogance, and in turn allure, away from is rival by asking a simple, but very applicable question – who the heck uses the word chalice? Unless I am reenacting scenes from Braveheart, I’ve never ordered a “chalice” of anything. That could be because they don’t sell Coors Light in chalices, but still, a great way to immediately take the wind out of Stella’s sails. I’ll admit that I liked the air of superiority that the “Chalice” campaign created for Stella, but I like the shot to the gut by Newcastle even more.

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