The Pitch

Looking to strike while the advertising iron is hot, AMC is continuing its theme of advertising-related programming with the launch of a new reality TV series, The Pitch. The Pitch is a modern-day, reality-based series that pits two shops head-to-head each week as they have 7 days to prepare for and pitch a new client. From the same network that brought Mad Men, and the producers of Undercover Boss, the series has great potential to highlight the organized chaos that is compiling a new business pitch at an agency. My curiosity, though, is who they are targeting. Will anyone outside the industry have enough interest to hold the show through a season (or multiple)? And do ad people want to leave the madness of their job (no pun intended), just to go home and watch programming about how crazy they are?


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