The Sony Ericsson Smartphone Experiment

Sony Ericsson broke the monotony of focus groups with a chain of new web videos with the help of their agency, Dare New York. In them, they compare the Xperia X10 against its competitors using groups with “nontraditional” demographics.

The groups tested included…
Small Children


Glam Rockers




Not sure how these videos would fare outside of the agency world, where people do not truly appreciate the tedium that exists within a focus group, but a very amusing idea none the less.


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