Bum OOH?

Film producers will do anything to publicize their pics. The promoters of Youth in Revolt, the new Michael Cera cult flick,  pass Ronald, the  vagrant veteran, regularly at the corner of San Vicente and Wilshire in LA. Recently, they gave him $100 and this poster to hold up. “It’s been very good for us and for him,” the studio commented. “So I started thinking: why don’t the movie studios go to all the homeless people and pay them to hold up one-sheets?”

Part of me thinks it is abusive and depraved. The other part thinks, “Hey, the guy got $100 and probably isn’t complaining.”


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