Nestle Crunch: Team Crispie vs. Team Chocolate

Nestle is promoting its revamped Nestle Crunch Bar via a YouTube and social media push, featuring Olympic speedskater Apolo Anton Ohno and gymnast Shawn Johnson.

Two videos, which debuted during Christmas week, have garnered more than 1.5 million views on YouTube. One shows Ohno skating down a luge track at breakneck speed to prove his point: That it’s the chocolate that makes the Nestle Crunch Bar taste better.

Another video has Johnson flipping over an oncoming bobsled to win points for “Team Crunch.”

Webisodes showing the Olympic-style rivalry between Ohno and Johnson stemmed from actual conversations the athletes were having about the new product, per the company.


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