Don’t want your water too pure…

Colorado ad agency Cultivator Advertising & Design makes fun of Pete Coors in this new spot for craft brewer Breckenridge. In the commercial, the head brewer of Breckenridge Beer stands beside a steam in his flannel shirt and says his Lucky U IPA is brewed with real Colorado water. “Well, not this water,” he clarifies. “Do you know what bears do in there?”

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