Love original OOH ideas

The challenge: Show the benefit of the product in a creative manner, attracting shoppers to the special product displays in-stores.

The idea: Tempo advertising modified glass sliding doors of supermarkets to look like they were dusty. When the doors were closed you could not see through them, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

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