Nice to see a big-budget commercial again

AMV BBDO, the London brand of the worldwide agency, have just released this epic commercial for Guinness. According to the makers, they shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots at an old bombing range; and hired the set designer from the third Lord of the Rings film to pull it all together. Click here to get the details on just how much went into it.

The connection to Guinness is a bit vague, a churning pint of freshly-poured Guinness apparently attempting to evoke a sense of rebirth. The tagline, “Bring it to life,” is  replacing the long-running slogan, “Good things come to those who wait.”

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2 Responses to “Nice to see a big-budget commercial again”

  1. trouble with link for this fantastic ad but keeps stopping

  2. i still can’t play this

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