Buy A Weezer Album… Get a Snuggie?

weezer

Weezer is doing something interesting to promote their new album. They’re running direct response TV ads that let you get an exclusive Weezer Blue Snuggie with your order of Raditude, their new CD. For an additional $20, you get the Raditude Deluxe CD, the exclusive Weezer Zebra Snuggie, and the Weezer Photo Book. Awesome targeting idea that markets their young, hipster audience.

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One Response to “Buy A Weezer Album… Get a Snuggie?”

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