Latest Addition to the Fun Theory

Think, or look, back to my entry on the 13th of October. It was talking about the Fun Theory, an initiative by Volkswagen in which they try to change peoples actions for the better by making certain beneficial activities fun to do. In one, they encourage people to take the stairs over the escalator by turning equiping them with giant music-making piano keys. In another, they encourage recycling by converting a recycling bin into a bottom-less pit; at least, they make it sound bottomless, peaking curiosity and encouraging more recycling. Well, the Fun Theory is back, attempting to find out if they can encourage people to recycle bottles by making the bottle bank similar to an arcade game. Watch to find out.


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