New Boulder Agency to Specialize in Crowdsourcing

An article went up today on The News York Times website providing details about a new Boulder agency that’s been in the works over the last several months, as two major Crispin Porter + Bogusky executives, former VP and Creative Director Evan Fry and former VP and Executive Director of Strategy and Product Innovation John Winsor, left the agency to explore a new entrepreneurial venture.


The agency: Victors and Spoils. The goal: to seek ideas from outside sources, while an internal creative department curates and directs that crowd. To quote Fry, the eccentric CCO of the start-up: “Does the world need another advertising agency? No. But it needs a new agency model.” The principle of the agency, crowdsourcing, refers to open innovation, usually online, that relies on the wisdom of crowds to generate ideas collaboratively rather than traditional models based on, say, copywriters and art directors. To learn more about this type of agency dynamic, or the agency itself, read the New York Times article or visit the Victors and Spoils website.


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