Make the tragedy of today the history of tomorrow

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A new campaign by Saatchi from their Melbourne, Australia office for the Save the Children foundation. The idea is to try and convey that even a minimal donation by those who care can help to make the tragedies and injustices that occur in today’s lifetime things of tomorrow’s past. Pretty moving work, but it takes much more than just ads to change the world.

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Learn more about the cause at SavetheChildren.orgchild 3

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