“I wish I was a VW…”


This is an original campaign from Volkswagen, created by the Ogilvy office in Cape Town, South Africa. In it, cars are shown “napping” in parking structures, with dreams of being the VW GTI dancing in their heads. Cool idea, but ads in parking structures? After surviving the bombardment of the full spectrum of sell tactics through the course of shopping at the mall and thinking you are in the clear as you head back to your car, you still cannot get away from sales pitches and brand messages? At what point is this proliferation of media going to make consumers go on a vicious rampage against brands that keep pushing the line and forcing themselves upon you?



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