Dare to crack the egg?


To publicize the new Playstation 3 Slim, Sony scattered giant eggs throughout the streets of Dublin, Ireland. Curious onlookers were not sure how to react to the sight of the egg simply sitting on the street. To the surprise of those brave enough to break it, expecting to find a baby Stegosaurus inside, cracking the egg open actually revealed a free PS3 slim. Not sure how it relates to PS3, but definitely attention-grabbing.


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