The Fun Theory


The German agency Rolighetsteorin believes that the easiest way to change people’s behavior for the better is by making it fun to do. They are doing so in a new OOH campaign for Volkswagen. Can’t quite tell how it relates to the VW brand, but a revolutionary campaign none-the-less.

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One Response to “The Fun Theory”

  1. […] Addition to the Fun Theory Think, or look, back to my entry on the 13th of October. It was talking about the Fun Theory, an initiative by Volkswagen in which they try to change […]

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