Baggage Claim OOH

Baggage Claim

A baggage carousel at Gulfport-Biloxi International Airport in Mississippi is turned into an OOH ad tempting travelers to visit the pool at the Beau Rivage Hotel and Resort. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm and relaxation. This unique approach resulted in a total change in how people react around the hectic space of a luggage belt.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: