Baggage Claim OOH

Baggage Claim

A baggage carousel at Gulfport-Biloxi International Airport in Mississippi is turned into an OOH ad tempting travelers to visit the pool at the Beau Rivage Hotel and Resort. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm and relaxation. This unique approach resulted in a total change in how people react around the hectic space of a luggage belt.


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