Adidas – The Ultimate Search

To illustrate its hunt for the best soccer players on earth, Adidas has assembled some of the best comic artists on earth to create a Heroes-esque series narrated by French football legend Zinedine Zidane. In putting together his “dream team”, each player gets various superhero powers that they bring to the field; Gerrard is the powerhouse, in another spot Italian player Lionel Messi is The Spark. Ad agency 180 in Amsterdam commissioned three graphic novelists for the viral series. It has beenĀ running since May, and with seven more spots for Zidane to fill, you can bet Adidas will be dragging it out for many more months to come.

See more here.

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