The Man Who Walked Around The World

The history of Johnnie Walker

I loved this. Historical, entertaining, and a fascinating brand background. The square bottles, the horizontal labels, the “Keep Walking” mantra, all seemingly spontaneous but all genius bits of marketing and advertising. Another interesting note about this viral video is that it all occurs in one simultaneous shot and is one continuous monologue by the actor, Robert Carlyle (The Full Monty, Trainspotting). One long walk, you could say.

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