McOOHs

McDs

As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an OOH optical illusion, appearing to pour coffee into a giant cup on the sidewalk. McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

McDs2

Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.

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