Improv Everywhere

This group, called Improv Everywhere, puts together mass events and pranks, a la our Flash Mob, that catch the general public off guard and give them something to tell their friends about. Based in NY and compiled mostly of aspiring actors, their one rule is that they cannot pester or tease people; their prank must simply turn a head and bring a smile or smirk to someones face. As you can see in the video, Improv Everywhere is made up of a varying spectrum of people, creating the effect of anonymity and spontaneity. These events not only spread word-of-mouth like wildfire, but their youtube videos each have anywhere from 3 to 10 million views !

We know about the success of flash mobs…do you think any of these other improvisational ideas could work for viral marketing? To see more, go to


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