Wisdom by Woody

Enormous pests can be, well, pesty

Andrew Woodruff — Wed, 09 Mar 2011 14:06:50 +0000

A really entertaining campaign for Orkin by The Richards Group. They did a great job making the creatures compelling but creepy, amusing but unsettling, which is key to the success of a campaign like this, driving home the message and connecting with the consumer.

SFX at their finest

Andrew Woodruff — Tue, 08 Mar 2011 00:51:49 +0000

At least they were honest

Andrew Woodruff — Fri, 04 Mar 2011 18:37:06 +0000

Love an old-fashioned clever print ad.

The World’s Fastest Band

Andrew Woodruff — Thu, 24 Feb 2011 19:30:25 +0000

Rocker, Flex and Groove are three members of the World’s Fastest Band. They are also key components of the new Puma running shoe. A great partnership.

The Black Mamba

Andrew Woodruff — Tue, 22 Feb 2011 14:28:03 +0000

Another great Nike short. Kobe and Robert Rodriguez get together, along with a star-studded, if not random, cast.

Scoot over. Social experiment coming through.

Andrew Woodruff — Fri, 18 Feb 2011 17:26:39 +0000

To improve the comfort level of their new Europe Business Class, KLM investigated the boundaries of personal space. It’s no surprise what they discovered.

Gentlemen, the fall of mankind. The Ass Cam.

Andrew Woodruff — Fri, 18 Feb 2011 17:24:18 +0000

This fiendish, manipulative, and down-right genius idea catches boyfriends, girlfriends, and even Jesus himself sneaking peaks. It’s probably best that ladies don’t have eyes in the back of their heads…

A Hooters “Hall Pass”?

Andrew Woodruff — Fri, 18 Feb 2011 17:09:51 +0000

Hooters and the producers of “Hall Pass” are teaming up to celebrate…married life? Definitely a new angle for the restaurant chain, but a great idea for bringing in new customers and possibly earn some brownie-points with the wifey demographic.

What do you think, good idea?

The first human to be photographed?

Andrew Woodruff — Thu, 28 Oct 2010 13:31:25 +0000

Take a close look at this photo. It was supposedly taken by Louis Daguerre, the inventor of the daguerreotype, the first model of the camera, on the streets of Paris in 1838. And it might just be the earliest photo to include a person. The man can be seen in the bottom left corner, one leg raised, presumably getting his shoes shined.

Why do we not see a crowded Parisian street? In order to capture the image, Daguerre exposed a chemically treated metal plate for ten minutes. Only images that were motionless during the process appeared in the final picture. So, others were walking or riding in carriages down that busy street that day, but because they moved, they didn’t show up. Only this guy stood still long enough to leave an image.

Other primitive forms of photography had preceded this picture by over a decade. However, this shadowed, forever anonymous character is the first human to be captured in a photo. Can you say profile pic?

Billboards improved by graffiti?

Andrew Woodruff — Tue, 26 Oct 2010 16:07:13 +0000

Would be a cool approach for a brand/agency to embrace graffiti and figure out a way to incorporate it.

37 more examples here. Warning, some are NSFW.