Enormous pests can be, well, pesty

A really entertaining campaign for Orkin by The Richards Group. They did a great job making the creatures compelling but creepy, amusing but unsettling, which is key to the success of a campaign like this, driving home the message and connecting with the consumer.

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This entry was posted on March 9, 2011 at 2:06 pm and is filed under Television Commercials . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.