So how much lipstick would you guess the average woman consumers in her lifetime? Interesting question, isn’t it? Not something you really think about; but if you did, you would probably want to know the answer. Burt’s Bees is happy to provide one. 
Burt’s Bees, the natural products maker owned by The Clorox Co., has set up eye-catching installations (created by ad agency Zig) inside Toronto and Vancouver malls to argue for natural versus synthetic personal-care products. The company, which makes facial, skin and hair products, claims its goodies are “95 percent natural or higher.”












