A really entertaining campaign for Orkin by The Richards Group. They did a great job making the creatures compelling but creepy, amusing but unsettling, which is key to the success of a campaign like this, driving home the message and connecting with the consumer.
Enormous pests can be, well, pesty
Posted in Television Commercials on March 9, 2011 by Andrew WoodruffAt least they were honest
Posted in Print Ads on March 4, 2011 by Andrew WoodruffLove an old-fashioned clever print ad.
The World’s Fastest Band
Posted in New Technology, Television Commercials on February 24, 2011 by Andrew WoodruffRocker, Flex and Groove are three members of the World’s Fastest Band. They are also key components of the new Puma running shoe. A great partnership.
The Black Mamba
Posted in Hollywood on February 22, 2011 by Andrew WoodruffAnother great Nike short. Kobe and Robert Rodriguez get together, along with a star-studded, if not random, cast.
Scoot over. Social experiment coming through.
Posted in Television Commercials on February 18, 2011 by Andrew WoodruffTo improve the comfort level of their new Europe Business Class, KLM investigated the boundaries of personal space. It’s no surprise what they discovered.
Gentlemen, the fall of mankind. The Ass Cam.
Posted in Funny Stuff! on February 18, 2011 by Andrew WoodruffThis fiendish, manipulative, and down-right genius idea catches boyfriends, girlfriends, and even Jesus himself sneaking peaks. It’s probably best that ladies don’t have eyes in the back of their heads…
A Hooters “Hall Pass”?
Posted in Funny Stuff!, Hollywood on February 18, 2011 by Andrew WoodruffHooters and the producers of “Hall Pass” are teaming up to celebrate…married life? Definitely a new angle for the restaurant chain, but a great idea for bringing in new customers and possibly earn some brownie-points with the wifey demographic.
What do you think, good idea?
The first human to be photographed?
Posted in Miscellaneous on October 28, 2010 by Andrew Woodruff
Take a close look at this photo. It was supposedly taken by Louis Daguerre, the inventor of the daguerreotype, the first model of the camera, on the streets of Paris in 1838. And it might just be the earliest photo to include a person. The man can be seen in the bottom left corner, one leg raised, presumably getting his shoes shined.
Why do we not see a crowded Parisian street? In order to capture the image, Daguerre exposed a chemically treated metal plate for ten minutes. Only images that were motionless during the process appeared in the final picture. So, others were walking or riding in carriages down that busy street that day, but because they moved, they didn’t show up. Only this guy stood still long enough to leave an image.
Other primitive forms of photography had preceded this picture by over a decade. However, this shadowed, forever anonymous character is the first human to be captured in a photo. Can you say profile pic?
Billboards improved by graffiti?
Posted in Out-Of-Home on October 26, 2010 by Andrew WoodruffWould be a cool approach for a brand/agency to embrace graffiti and figure out a way to incorporate it.
37 more examples here. Warning, some are NSFW.
Andrew Woodruff
